![]() When I began coding, my first realisation is that there is no official Python interface. Download Python (if you don't already have it) If some areas do not work, a quick google search of "how to XYZ for windows/firefox" should suffice!ġ. The below code is suited for a Mac + Chrome user, but it should be essentially the same for Windows + whatever other browser you use. That really impresses our customers.So, the only thing you need is to have a very basic understanding of Python and HTML. Some of our competitors still take 45 minutes to an hour to deliver a meal, when we can have a pizza delivered in 10 minutes or less following an order. “When our customers are hungry, they’re hungry now, and we want to deliver their meal as quickly and safely as possible,” says Allan Collins, chief marketing officer for Australia and New Zealand at Domino’s. The predictive ordering solution we developed by using AWS is a big part of that.”ĭomino’s is gaining a competitive advantage in the marketplace. “Customers are getting their pizza faster, hotter, and fresher because of the improvements we’ve put into place with Project 3TEN. “It’s exciting that nothing changes from the customer’s perspective, except that the post-order experience can be much quicker,” says Gillespie. For example, in 2019, a Domino’s store in Australia averaged delivery times of under 5 minutes, from order to doorstep, across an entire week. Using the AWS-based solution, Domino’s has given its stores a tool to help drive down pickup and delivery times for customers. Domino’s then began deploying the solution to stores in New Zealand, France, the Netherlands, Japan, and Germany.įrom Order to Delivery in 10 Minutes or Less The company enhanced the solution during the trial so it would be ready for a wider rollout. “This isn’t making pizzas and leaving them in a hot box for half an hour-this is getting the pizzas lined up, coming out of the oven, and ready to go as an order is placed,” Gillespie says. Store employees could view an ordering screen displaying specific pizzas with various color indicators corresponding to the likelihood of those pizzas being ordered. It also uses Amazon SageMaker to build and train machine learning models to predict the likelihood that an order will be placed, so a store can begin making that order right before it is placed.Īs a trial, Domino’s initially deployed its predictive ordering solution in some of its stores in Australia. The company created a data lake consisting of key order information by taking advantage of Amazon Simple Storage Service (Amazon S3) for data storage and AWS Glue for data querying. “We knew that by using AWS services we could develop a solution that would give our stores a glimpse into the future by predicting what pizzas would be ordered next.” “We knew we needed a smart, accurate system, and we liked what we saw in AWS machine learning technologies,” says Gillespie. “We can use technology to increase the speed of our ovens, and we can give our drivers more efficient technology like e-bikes or scooters, but we also needed to look at how we can help stores anticipate what customers order,” says Gillespie.ĭomino’s turned to Amazon Web Services (AWS) and Max Kelsen, an Advanced Consulting Partner in the AWS Partner Network (APN), to help create a predictive ordering solution. ![]() To support this initiative, the company wanted to use predictive technologies to help reduce pizza making and delivery times. ![]() This is all possible through efficiencies in cooking methods and transportation and by opening more stores closer to customers. To enable faster pickup and delivery, the company recently launched Project 3TEN, an initiative that aims to have a pizza ready for pickup within 3 minutes or safely delivered within 10. “We strive to use it to reduce pickup and delivery times, because we’ve identified that the sooner we can get a pizza to our customers, the more satisfied they are with their meal.” “Our investment in technology is a key ingredient to our growth as a business,” says Michael Gillespie, chief digital and technology officer for Domino’s. Domino’s maintains a network of more than 2,600 stores globally and is based in Brisbane, Australia.ĭomino’s is an increasingly digital business, with more than 70 percent of sales coming from online orders. The company, which is the largest Domino’s franchise holder, represents the Domino’s brand in Australia, New Zealand, Belgium, France, the Netherlands, Japan, Germany, Luxembourg, and Denmark. When it comes to the global pizza business, Domino’s Pizza Enterprises Limited (Domino’s) has a large slice of the pie. ![]()
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